61 Key Social Media Metrics, Defined

While the key There are so many metrics on social media that it’s hard to know which ones you should be looking out for. Here we pick out the ones to know and ignore

Source: thenextweb.com

While the key focus of this particular article does seem to be marketing, the principles are readiuly adapted to tracking engagement and impact in relation to academic writing – grey literature often inhabits the space of social media and understanding these metrics can assist with detemining the social impact of your writing.

See on Scoop.itSocial Media for Higher Education

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