Content Strategy: Optimizing Your Efforts For Success | Smashing Magazine

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Content strategy is a beast with many heads, names and trajectories. To approach it is to be sucked in full force. Even so, as crucial as content strategy is, conveying its gravity to a big audience, or to key administrators, is often hard.

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The Last Bookshop

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http://www.thelastbookshop.co.uk The Last Bookshop imagines a future where physical books have died out. One day, a small boy’s holographic entertainment fai…

miracletrain‘s insight:

It is very sad to see our lives and future generations completely immersed in a digitla world, surrouded by all the coolest gadgets but nothing seems meaningful to our lives. People drag themselves up from bed every morning for yet another dull day of work where you are confronted with task after dreary task. In exchange for undergoing this daily routine, you get to make a steady income and lead a stable life. The Last Bookshop is a charming short film that imagines a future time when physical books have disappeared. A 16:20 in the video the part about Amazon having the copyright to everything, and the last bookshop forced to shut itself down to avoid pay infringement to the digital pusblishing empire. Imagine a world without a bookshop; a place where physical books are nearing extinction and “original stories are lost forever.”

Produced by The Bakery in the South-East of England, filming took place in 2011, with post-production completed in 2012. The music was composed by Owen Hewson and performed by Arlet.

Veteran actor Alfred Hoffman stars alongside youthful co-star Joe Holgate.

It is written by Richard Dadd, who also co-directs alongside Dan Fryer.

We love bookshops. But we saw that many are going through tough times.

We wanted to contribute to the cultural debate with our own celebration in support of these glorious independents and their shelves of treasures. So with the help of some remarkable independent bookshops, and a lot of talented friends, we have been able to make our idea for The Last Bookshop into a reality. We hope you enjoy this film and share it with your friends…

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CourseSmart E-Textbooks Track Students’ Progress for Teachers

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Nine universities are testing technology that allows them to track their students’ progress with digital textbooks.

miracletrain‘s insight:

#Digital publishing x Learning Analytics# CourseSmart says the data it collects now is a beginning. “We’ll ultimately show how the student traverses the book,” Mr. Devine said. “There’s a correlation and causality between engagement and success.”

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